The event for the digital heroes who are transforming retail!

What is IRX?

This October, IRX will be co-located at DTX + UCX. IRX is specifically targeted at the digital heroes transforming retail, and will bring together tech and digital leaders, eCommerce heads, developers and architects to explore new tech, new ways of working and the very latest in modern commerce.

Your registration for DTX + UCX will give you automatic access to IRX where you can:

  • Attend the free conference programme featuring C and D-level speakers from enterprise-level retailers and brands leading the way in digital transformation.
  • Take part in free workshops providing practical advice on how to evolve your architecture, create new digital services, evolve the customer experience and manage products, orders and data across your organisation.
  • Browse the exhibition floor and meet leading solution providers enabling the shift to modern commerce.
  • Discuss hot topics in a series of invitation-only boardroom roundtables.

Main Themes at IRX

Evolving architectures for modern commerce

  • Comparing approaches to commerce architectures
  • Creating cloud based services and managing legacy architectures
  • Approaches to new application and service deployment

Evolving the customer experience

  • New ways of interacting with customers including the Metaverse, collaboration tools and customer contact
  • Best in class UX including AI and personalisation
  • New approaches to front-end design and digital product creation

Data, insights & processes - understanding the customer 

  • Creating a single customer view to enhance the experience
  • Finding efficiencies in product and order management
  • Data-driven insights to develop new services and products

Innovation - looking at the next experiences

  • Tying together the digital and in-store experience
  • Simplifying digital payments
  • DevOps for retail


We’re super excited because these two events together will create the most relevant, practical and valuable event for businesses in the current climate, helping them to unlock the power of technology.